New Web TV Shows Change the Face of Entertainment

I want to talk about yet another way technology is slowly changing every little facet about our surroundings.
Recently, my class held a conference call with Hayden Black, the writer and producer of Goodnight Burbank and Abigail's Teen Diary. These shows are made for the internet and have garnered a large following and fan base. They are currently looking at advertising to increase their revenues.
The fact that so many people are now choosing to receive their entertainment over the internet raises countless interesting questions.
How will this new medium change the type of messages that are delivered? Abigail's Teen Diary is a series of diary messages a teenage girl delivers through her webcam. This type of story would never work for regular TV episodes. Thirty-minute long monologues would put viewers to sleep. However, internet shows are typically much shorter than regular TV shows, so five-minute monologues work well.
That also raises the question: what is the ideal length of an internet show? The Abigail shows average five minutes. Many other web episodes last around ten to fifteen minutes.
How will these short increments affect the way we take in our entertainment?
It seems that as we get used to this general time frame, it could make us all even more ADD than we already are.
Finally, how does this affect the way people write? Writers for web episodes will have to conform to completely new standards.
Hayden Black also mentioned the fact that writers for the 21st century will have to be able to do it all: write for TV, write for web episodes, and be able to use all of the multimedia (everything from iPods to Facebook) to promote your show.
It is interesting food for thought.